Table 7 The structural model assessment for direct and indirect effects
From: Online selection of a physician by patients: the impression formation perspective
Effect | Sample Mean | Standard Deviation | Std β | T value |
|---|---|---|---|---|
Direct effect | ||||
DC → CI | 0.248 | 0.060 | 0.245 | 4.055*** |
DC → IT | 0.466 | 0.063 | 0.465 | 7.382*** |
IT → CI | 0.285 | 0.070 | 0.286 | 4.081*** |
SC → CI | 0.369 | 0.062 | 0.373 | 5.972*** |
SC → IT | 0.414 | 0.063 | 0.416 | 6.608*** |
Indirect effect | ||||
DC → IT → CI | 0.356 | 0.051 | 0.133 | 3.718*** |
SC → IT → CI | 0.319 | 0.052 | 0.119 | 3.237*** |