Table 2 Themes, subthemes and categories
Themes | Subthemes | Categories |
|---|---|---|
Key components of a telehealth business framework | Created value | Financial value |
Non-financial value | ||
Key activities | Multi-stage assessment of the product | |
Research and analysis | ||
Business counselling and mentorship | ||
Effective communication with stakeholders | ||
Key resources | Human resources | |
Physical resources | ||
Financial resources | ||
Key partners | Government companies | |
Private companies | ||
Licenses and permissions | Security-based licenses | |
General and optional licenses | ||
Product pricing | Pricing by product manufacturer | |
Pricing by an independent organization | ||
Product revenue | Selling products and data | |
Payment by clients | ||
Product marketing | Traditional marketing | |
Virtual marketing | ||
Supporting services | Supporting manufacturers | |
Supporting users | ||
Getting feedback | Electronically | |
In-person | ||
Research-based | ||
Success factors for a telehealth business | Technical and non-technical support for production | Demand-based production |
Government support | ||
Healthcare professionals support | ||
Technical support | ||
Economic benefits | Accessibility in remote areas | |
Having a competitive advantage | ||
Challenges of a telehealth business | Challenges of starting a telehealth business | Time lag between the idea generation and manufacturing |
Ambiguous intellectual property rights | ||
Lack of trust in business idea centres | ||
Inadequate support from relevant authorities | ||
Weakness in teamwork | ||
Multiplicity of partners | ||
Lengthy processes | ||
Product-related challenges | Lack of insurance support services | |
Lack of product assessment | ||
Lack of appropriate reimbursement and tariffs | ||
Lack of appropriate contracts | ||
Lack of a business plan | ||
Lack of a real market | ||
Heath care professionals’ reluctance to use the product | ||
Barriers of a telehealth business | Legal barriers | Lack of relevant standards and licenses |
Lack of supporting policies and laws | ||
Financial barriers | Limited financial resources | |
Inflation |