Table 2 Relative direct and indirect effects of the predictors on an individual’s intention to comply with a medical recommendation

Direct effects on the mediators

Constant

0.16

Physician → social presence

0.23

Physician plus AI → social presence

0.23

Disease severity → social presence

0.23

Physician × disease severity → social presence

0.32

Physician plus AI × disease severity → social presence

0.32

Constant

0.11

Physician → perceived innovativeness

0.15

Physician plus AI → perceived innovativeness

0.15

Disease severity → perceived innovativeness

0.15

Physician × disease severity → perceived innovativeness

0.21

Physician plus AI × disease severity → perceived innovativeness

0.21

Direct effects on the dependent variable

Constant

0.27

Physician → compliance intention

0.14

Physician plus AI → compliance intention

0.14

Social presence → compliance intention

0.03

Perceived innovativeness → compliance intention

0.04

Disease severity → compliance intention

0.13

Physician × disease severity → compliance intention

0.19

Physician plus AI × disease severity → compliance intention

0.19

Indirect effects via the mediators

Physician, total indirect effect

[− 0.12, 0.29]

 Via social presence

[0.09, 0.39]

 Via perceived innovativeness

[− 0.28, − 0.04]

Physician plus AI, total indirect

[0.03, 0.41]

 Via social presence

[0.07, 0.36]

 Via perceived innovativeness

[− 0.09, 0.12]