Table 5 Participants’ mean scores (with standard deviations within parentheses) on the primary and secondary outcome measures as a function of tailoring (tailored vs. generic risks) and message format (verbal-only vs. verbal and numerical combined) for high probability rate risks

Primary measures

Estimation of probability (in %)

71.0 (21.1)

78.9 (18.1)^a**

74.9 (19.1)

53.5 (22.3)

54.0 (21.9)

53.7 (22.1)^c***

Accuracy of estimation of probability (in %)

32.1 (19.5)

39.6 (16.7) ^a***

35.8 (18.1)

17.4 (19.3)

17.9 (18.7)

17.7 (19.0)^c***

Perceived likelihood of occurrence

4.73 (1.07)

5.02 (0.98)

4.87 (1.03)

4.23 (1.22)

4.28 (1.21)

4.26 (1.22)^c***

Secondary measures

Perceived personal relevance

3.16 (0.74)

3.47 (0.80) ^a***

3.39 (0.77)

3.34 (0.89)

3.47 (0.86) ^b***

3.40 (0.88)

Perceived uncertainty

2.55 (1.30)

2.41 (1.37)^a*

2.48 (1.34)

2.73 (1.20)

2.91 (1.36)

2.82 (1.28)