Table 4 Participants’ mean scores (with standard deviations within parentheses) on the primary and secondary outcome measures as a function of tailoring (tailored vs. generic risks) and message format (verbal-only vs. verbal and numerical combined) for low probability rate risks

Primary measures

Estimation of probability¹ (in %)

64.8 (20.1)

70.1 (19.6)^a**

67.5 (19.8)

34.3 (29.9)

32.9 (30.8)

33.6 (30.4)^c***

Accuracy of estimation of probability² (in %)

54.8 (20.1)

60.1 (19.6)^a***

57.5 (19.9)

24.9 (29.4)

23.7 (30.2)

24.3 (29.7)^c***

Perceived likelihood of occurrence³

4.41 (1.09)

4.46 (1.01)

4.49 (1.05)

3.25 (1.52)

3.23 (1.57)

3.24 (1.55)^c***

Secondary measures

Perceived personal relevance⁴

3.16 (0.74)

3.46 (0.81)^a***

3.34 (0.78)

3.19 (0.97)

3.40 (0.91)^b***

3.30 (0.94)

Perceived uncertainty⁵

2.90 (1.19)

2.59 (1.19)^a*

2.75 (1.19)

3.13 (1.50)

3.31 (1.47)

3.18 (1.49)