Table 1 Facebook features examined
From: Social media engagement analysis of U.S. Federal health agencies on Facebook
Features | Description |
|---|---|
Page likes | # of Facebook users liking a page (log-transformed) |
Post type | Classification of the post into six categories such as link, photo, video, etc. |
Sentiment | Two scores: one for positivity and the other for negativity |
Content (Semantic Groups) | Classification of each post into 15 semantic groups using MTI followed by post-processing. Multiple classes per post allowed. |