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Table 1 Facebook features examined

From: Social media engagement analysis of U.S. Federal health agencies on Facebook

Features Description
Page likes # of Facebook users liking a page (log-transformed)
Post type Classification of the post into six categories such as link, photo, video, etc.
Sentiment Two scores: one for positivity and the other for negativity
Content (Semantic Groups) Classification of each post into 15 semantic groups using MTI followed by post-processing. Multiple classes per post allowed.