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Table 2 Summary website traffic for WL.de and Hospital Compare hospital search 2013–2015

From: Health care public reporting utilization – user clusters, web trails, and usage barriers on Germany’s public reporting portal Weisse-Liste.de

  Weisse Liste.de Hospital Compare
Variables 2013 2014 2015 2013 2014 2015
Unique visits per day 1,445 2,122 2,753 3,476 3,072 3,806
Growth p.a. [%] - 47 30 - −12 24
Visits per 1,000 hospital adm. 28 40 52 35 32 40
Clicks per visit 10.8 8.4 7.4 3.4 4.0 3.8
Time per visit [sec] 566 456 399 91 89 92
Time per click [sec] 52 54 54 - - -
Bounce visits [%] 22 32 38 37 32 34
Successfull visits [%] 66 53 48 - - -
Mobile visits [%] 11 23 25 - - -
Referred via Google search [%] 23 42 38 - - -
Referred via Google adWords [%] 0 0 14 - - -
Entered directly [%] 35 27 24 - - -
  1. WL.de data from Q1 for each year 2013, 2014 and 2015 since data for those quarters most complete and comparable across the three years; data comparability between WL.de and Hospital Compare to the best of our knowledge; data including bounce visits