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Table 2 Summary website traffic for WL.de and Hospital Compare hospital search 2013–2015

From: Health care public reporting utilization – user clusters, web trails, and usage barriers on Germany’s public reporting portal Weisse-Liste.de

 

Weisse Liste.de

Hospital Compare

Variables

2013

2014

2015

2013

2014

2015

Unique visits per day

1,445

2,122

2,753

3,476

3,072

3,806

  Growth p.a. [%]

-

47

30

-

−12

24

  Visits per 1,000 hospital adm.

28

40

52

35

32

40

Clicks per visit

10.8

8.4

7.4

3.4

4.0

3.8

Time per visit [sec]

566

456

399

91

89

92

Time per click [sec]

52

54

54

-

-

-

Bounce visits [%]

22

32

38

37

32

34

Successfull visits [%]

66

53

48

-

-

-

Mobile visits [%]

11

23

25

-

-

-

Referred via Google search [%]

23

42

38

-

-

-

Referred via Google adWords [%]

0

0

14

-

-

-

Entered directly [%]

35

27

24

-

-

-

  1. WL.de data from Q1 for each year 2013, 2014 and 2015 since data for those quarters most complete and comparable across the three years; data comparability between WL.de and Hospital Compare to the best of our knowledge; data including bounce visits
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BMC Medical Informatics and Decision Making

ISSN: 1472-6947

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