Table 1 Clickstream variables and information content for clustering
Variable | Type1 | Mean | SD | Description |
|---|---|---|---|---|
Number of clicks | cont | 13 | 15 | User click on website element (request) |
Time per click | cont | 600 | 909 | Time in seconds passed between clicks |
Successful visit | cat | 68% | Success = view of hospital search results | |
Work time access | cat | 51% | weekdays 9.00 am - 6.00 pm | |
Mobile device | cat | 17% | Use of handheld device | |
Returning | cat | 22% | Returning visitor with previous visit | |
Referrer | Webpage where the user came from | |||
Direct entry | cat | 21% | WL.de directly entered in URL bar | |
Search engine | cat | 68% | WL.de entered via search engine (e.g. google) | |
Health magazines | cat | 4% | Patient health magazines (e.g. Apothekenumschau) | |
Health insurance | cat | 3% | Statutory health insurance websites | |
Media | cat | 2% | Online news sites | |
Internal link | cat | 2% | Other WL.de portals (e.g. nursing care) | |
Other | cat | 1% | ||
Website content | Content visited by average user (clicks per topic) | |||
Start hospital search | cont | 10% | 15% | Initiate search based on medical and geograph. info |
Select medical condition | cont | 5% | 12% | |
Search via body parts | cont | 3% | 11% | Select medical condition via human body part map |
Search via catalogue | cont | 1% | 7% | Select medical condition via ICD/OPS2 expert list |
Select post code | cont | 1% | 3% | |
Search results | cont | 23% | 24% | List of hospitals offering relevant care in geo area |
Detailed results view | cont | 13% | 23% | Detailed information about one selected hospital |
Benchmarking | cont | 1% | 4% | Direct comparison for selected criteria/hospitals |
PDF brochure download | cont | 0% | 1% | Download info about selected hospital(s) |
Diagnosis translator | cont | 11% | 31% | Find medical descriptions for ICD/OPS2 codes |
Your hospital stay | cont | 1% | 5% | |
Patient experience | cont | 0% | 3% | Information about patient experience survey |
Background info | cont | 0% | 3% | Background info about WL.de transparency project |
Latest news | cont | 0% | 2% | |
Sister sites | cont | 10% | 21% | Information on outpatient physicians, nursing care |