Table 3 Program effectiveness, technological and behavioral performance
Program effectiveness (Technological + Behavioral performance) | Technological performance (Platform effectiveness) | Behavioral performance (Messaging exposure) | |||||||
|---|---|---|---|---|---|---|---|---|---|
Number of women expected to receive at least one message | Mean of the proportion of messages that each woman listened to overall (including messages not received) | 95% CI | Number of women expected to receive at least one message | Mean of the proportion of eligible messages pushed to each woman | 95% CI | Number of women who received at least one message | Mean of the proportion of messages that each woman listened to | 95% CI | |
Messages across the continuum of care | |||||||||
1st trimester | 1,618 | 25.1% | (23.4-26.8%) | 1,618 | 29.0% | (27.5-31.0%) | 803 | 81.0% | (78.5-82.9%) |
2nd trimester | 3,016 | 19.9% | (18.8-21.0%) | 3,016 | 22.5% | (21.3-23.6%) | 1,266 | 85.7% | (84.3-87.2%) |
3rd trimester | 7,242 | 21.4% | (20.6-22.3%) | 7,242 | 24.9% | (24.0-25.8%) | 2,588 | 81.6% | (80.3-82.8%) |
Birth – 6 weeks postpartum | 13,763 | 12.8% | (12.3-13.2%) | 13,763 | 25.7% | (25.1-26.3%) | 5,517 | 43.8% | (42.6-45.0%) |
7 weeks - 6 months postpartum | 19,688 | 11.1% | (10.8-11.4%) | 19,688 | 17.8% | (17.5-18.2%) | 8,893 | 53.4% | (52.5-54.2%) |
6-12 months postpartum | 22,237 | 5.8% | (5.65-6.0%) | 22,237 | 9.0% | (8.7-9.3%) | 6,656 | 54.2% | (53.3-55.2%) |
Messages by thematic areas | |||||||||
Postpartum family planning | 21,216 | 11.4% | (11.1-11.7%) | 21,202 | 15.9% | (15.6-16.2%) | 9,082 | 66.8% | (66.0-67.6%) |
Infant care and developmental milestones | 22,237 | 8.0% | (7.8-8.2%) | 22,236 | 11.5% | (11.3-11.7%) | 10,202 | 64.3% | (63.5-65.0%) |
Malaria | 20,661 | 15.0% | (14.7-15.4%) | 20,605 | 20.8% | (20.4-21.2%) | 8,540 | 70.6% | (69.7-71.4%) |
Pregnancy care, danger signs | 3,735 | 19.1% | (18.3%-20.0) | 3,730 | 22.9% | (22.0-23.8%) | 2,163 | 79.3% | (78.0-80.6%) |
Postpartum care, danger signs | 22,214 | 9.1% | (8.9-9.3%) | 22,182 | 12.1% | (11.9-12.3%) | 9,211 | 72.7% | (71.9-73.4%) |
Infant feeding/Nutrition, anemia | 22,236 | 9.6% | (9.4-9.8%) | 22,232 | 13.4% | (13.2-13.7%) | 10,909 | 68.7% | (68.0-69.4%) |
Immunizations, hygiene and infection control | 22,236 | 10.2% | (10.0-10.4%) | 22,23621 | 14.2% | (13.9-14.4%) | 10,626 | 68.8% | (68.1-69.5%) |