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Table 2 Non-supported claims and claims based on potentially biased evidence of drug advertisements in major Swiss medical journals in 2005

From: Accuracy of drug advertisements in medical journals under new law regulating the marketing of pharmaceutical products in Switzerland

 

Total

Supported claims

Not supported claims

Claims based on potentially biased evidence

Drug claims

78

37 (47%)

16 (21%)

25 (32%)

Analgesic drugs

32

14 (44%)

10 (31%)

8 (25%)

Psychopharmacologic drugs

30

17 (57%)

3 (10%)

10 (33%)

Gastrointestinal drugs

16

6 (38%)

3 (19%)

7 (43%)

Promotional claims

    

   Effectiveness

66(85%)

31 (84%)

14 (88%)

21 (84%)

   Safety

6 (8%)

2 (5%)

1 (6%)

3 (12%)

   Dosage/convenience

3 (4%)

1 (3%)

1 (6%)

1 (4%)

   Neutral

2 (3%)

2 (5%)

  

   Costs

1 (1%)

1 (3%)

  

Type of non-supported claim

    

   False statement

  

4 (25%)

 

   Exaggeration

  

4 (25%)

 

   Unjustified generalization

  

3 (19%)

 

   Absence of relation

  

3 (19%)

 

   Unjustified transfer to humans

  

2 (13%)

 

Type of claims based on potentially biased evidence

    

   Abstract only

   

9 (36%)

   Selection bias

   

6 (24%)

   Publication bias

   

5 (20%)

   Information of ≥ 3 quality items of RCT* missing

   

4 (16%)

   Post hoc analysis

   

1 (4%)

  1. RCT*, randomised controlled trial