Combined effects of cues influencing patients’ purchasing behavior in online health-care communities: qualitative comparative analysis based on cue utilization theory

Table 6 Preliminary analysis of complex conditional configurations

Cues	Conditions for configuration
High-scope, internal cues	1	2	3	4	5	6	7	8	9
Status	⬤	✇	⬤	⬤	⬤	⬤	⬤	✇	✇
Reputation		✇		⬤		⬤	⬤	✇	✇
Longevity	✇	⬤	⬤	⬤	⬤	⬤		✇	⬤
Appointment	⬤	⬤	⬤			⬤	✇	✇	✇
Service quality		✇	⬤	⬤	⬤		⬤	✇	⬤
Low-scope, external cues
Welcome	⬤	⬤	⬤	⬤	⬤	⬤	⬤	⬤	✇
Price	⬤	⬤	⬤	⬤	⬤	✇	⬤	⬤	⬤
Article	✇		✇	⬤	⬤	✇	✇	⬤	✇
Mutual-help group	✇				⬤	✇	⬤	✇	⬤
Consistency	0.951	0.800	0.895	0.952	0.860	1.000	0.897	0.816	0.857
Coverage	0.062	0.186	0.214	0.176	0.274	0.023	0.063	0.036	0.011
Net Coverage	0.024	0.030	0.055	0.007	0.050	0.012	0.034	0.014	0.011
Total Consistency	0.844
Total Coverage	0.543

The black circle (⬤) represents a high level of the element, and the fork (✇) represents a low level of the element. Large circles represent core elements (antecedent elements contained in both the simplified and optimized solutions), small circles represent auxiliary elements (antecedent elements present only in the optimized solution), and blanks represent elements whose high level in the configuration does not affect the results

ISSN: 1472-6947