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Table 2 Participant’s responses about the importance of the components in telehealth business prerequisites and production dimensions (Round one)

From: The 4P telehealth business framework for Iran

No

Dimensions

Components

Subcomponents

Very important

Important

Neutral

Less important

Unimportant

Mean ± SD

Median (1st–3rd quartile)

Agreement

Frequency (%)

Frequency (%)

Frequency (%)

Frequency (%)

Frequency (%)

1

Telehealth business prerequisites

Value proposition

Financial value

11 (52.4)

5 (23.8)

5 (23.8)

0

0

4.28 ± 0.84

5 (4–5)

 

2

Non-financial value

13 (61.9)

6 (28.6)

1 (4.8)

1 (4.8)

0

4.47 ± 0.81

5 (4–5)

✓

3

Value capture

11 (52.4)

6 (28.6)

4 (19)

0

0

4.33 ± 0.79

5 (4–5)

✓

4

Delivering value

7 (33.3)

11 (52.4)

2 (9.5)

1 (4.8)

0

4.14 ± 0.79

4 (4–5)

✓

5

Business initial requirements

Intellectual property rights

11 (52.4)

7 (33.3)

3 (14.3)

0

0

4.38 ± 0.74

5 (4–5)

✓

6

Trust in idea registration centers

8 (38.1)

7 (33.3)

5 (23.8)

1 (4.8)

0

4.04 ± 0.92

4 (3–5)

*

7

Time lag between the idea generation and manufacturing

11 (52.4)

4 (19)

4 (19)

2 (9.5)

0

4.14 ± 1/06

5 (3–5)

*

8

Team working skills

16 (76.2)

5 (23.8)

0

0

0

4.67 ± 0.43

5 (5–5)

✓

9

Business plan

11 (52.4)

9 (42.9)

1 (4.8)

0

0

4.47 ± 0.60

5 (4–5)

✓

10

Partners’ expertise

12 (57.1)

9 (42.9)

0

0

0

4.57 ± 0.50

5 (4–5)

✓

11

Required capital and financial resources

12 (57.1)

9 (42.9)

0

0

0

4.75 ± 0.50

5 (4–5)

✓

12

Telehealth business production

Key resources

Human resources

18 (85.7)

3 (14.3)

0

0

0

4.85 ± 0.35

5 (5–5)

✓

13

Physical resources

6 (28.6)

11 (52.4)

4 (19)

0

0

4.09 ± 0.70

4 (4–5)

✓

14

Financial resources

11 (52.4)

7 (33.3)

3 (14.3)

0

0

4.38 ± 0.74

5 (4–5)

✓

15

Key activities

Multi-stage assessment of the product

11 (52.4)

9 (42.9)

1 (4.8)

0

0

4.47 ± 0.60

5 (4–5)

✓

16

Research and analysis

16 (76.2)

4 (19)

1 (4.8)

0

0

4.71 ± 0.56

5 (5–5)

✓

17

Marketing and branding

12 (57.1)

9 (42.9)

0

0

0

4.57 ± 0.50

5 (4–5)

✓

18

Business counselling and mentorship

8 (38.1)

12 (57.1)

1 (4.8)

0

0

4.33 ± 0.57

4 (4–5)

✓

19

Effective communication with the stakeholders

8 (38.1)

11 (52.4)

2 (9.5)

0

0

4.28 ± 0.64

4 (4–5)

✓

20

Risk management (e.g., clinical, legal, and market risks)

11 (52.4)

8 (38.1)

2 (9.5)

0

0

4.42 ± 0.67

5 (4–5)

✓

21

Telehealth business production

Key partners

Legal partners (Public and private companies)

5 (23.8)

14 (66.7)

1 (4.8)

1 (4.8)

0

4.09 ± 0.70

4 (4–4)

✓

22

Real partners (e.g., physician, patients, treatment staff)

12 (57.1)

8 (38.1)

1 (4.8)

0

0

4.52 ± 0.60

5 (4–5)

✓

23

NGOs’ partnership

4 (19)

6 (28.6)

10 (47.6)

0

1 (4.8)

3.57 ± 0.97

3 (3–4)

*

24

Licenses and permissions

Security-based licenses

14 (66.7)

5 (23.8)

2 (9.5)

0

0

4.57 ± 0.67

5 (4–5)

✓

25

General and optional licenses

3 (14.3)

12 (57.1)

3 (14.3)

1 (4.8)

2 (9/5)

3.61 ± 1.11

4 (3–4)

*

26

Legislations in all areas

13 (61.9)

4 (19)

2 (9.5)

1 (4.8)

1 (4.8)

4.28 ± 1.14

5 (4–5)

✓

27

Stakeholders

Partnership with stakeholders

12 (57.1)

8 (38.1)

1 (4.8)

0

0

4.52 ± 0.60

5 (4–5)

✓

28

Discussions between the stakeholders

7 (33.3)

10 (47.6)

3 (14.3)

0

0

4.04 ± 0.97

4 (4–5)

✓

29

Stakeholder credibility

9 (42.9)

10 (47.6)

2 (9.5)

0

0

4.33 ± 0.65

4 (4–5)

✓

30

Market

Current and future competitors

11 (52.4)

7 (33.3)

3 (14.3)

0

0

4.38 ± 0.74

5 (4–5)

✓

31

Structure of the market

8 (38.1)

8 (38.1)

5 (23.8)

0

0

4.14 ± 0.79

4 (4–5)

✓

32

Marketing and supporting strategies

12 (57.1)

8 (38.1)

1 (4.8)

0

0

4.52 ± 0.60

5 (4–5)

✓

33

Competitiveness in the market

15 (71.4)

6 (28.6)

0

0

0

4.71 ± 0.46

5 (4–5)

✓

34

Support services

Financial support

10 (47.6)

8 (38.1)

3 (14.3)

0

0

4.33 ± 0.73

4 (4–5)

✓

35

Legal and policy protections

10 (47.6)

8 (38.1)

2 (9.5)

1 (4.8)

0

4.23 ± 0.99

4 (4–5)

✓

36

Customer and user support

16 (76.2)

5 (23.8)

0

0

0

4.76 ± 0.43

5 (5–5)

✓

37

Insurance companies’ support

13 (61.9)

5 (23.8)

2 (9.5)

1 (4.8)

0

4.42 ± 0.87

5 (4–5)

✓

38

Supporting manufacturers

10 (47.6)

8 (38.1)

2 (9.5)

0

0

4.23 ± 0.99

4 (4–5)

✓

39

Technical services (appropriate technical infrastructure, data exchange standards, confidentiality protocols, etc.)

16 (76.2)

5 (23.8)

0

0

0

4.76 ± 0.43

5 (5–5)

✓

40

Telehealth business production

Customers and users

Demand-based production

11 (52.4)

10 (47.6)

0

0

0

4.52 ± 0.51

5 (4–5)

✓

41

User interface design

12 (57.1)

8 (38.1)

1 (4.8)

0

0

4.52 ± 0.60

5 (4–5)

✓

42

Customer relationship management

13 (61.9)

8 (38.1)

0

0

0

4.61 ± 0.49

5 (4–5)

✓

43

User training

10 (47.6)

11 (52.4)

0

0

0

4.47 ± 0.51

5 (4–5)

✓

44

Healthcare delivery models

11 (52.4)

9 (42.8)

1 (4.8)

0

0

4.47 ± 0.60

5 (4–5)

✓

45

User acceptance

11 (52.4)

9 (42.8)

1 (4.8)

0

0

4.47 ± 0.60

5 (4–5)

✓

46

Telehealth business payments and costs

Cost structure

Production and logistics costs

6 (28.6)

12 (57.1)

3 (14.3)

0

0

4.14 ± 0.65

4 (5–4)

✓

47

Cost of hardware and software infrastructure

10 (47.6)

9 (42.8)

1 (4.8)

1 (4.8)

0

4.33 ± 0.79

4 (5–4)

✓

48

Cost of commercialization

11 (52.4)

7 (33.3)

3 (14.3)

0

0

4.38 ± 0.74

5 (5–4)

✓

49

Tax

6 (28.6)

4 (19)

8 (38.1)

3 (14.3)

0

3.61 ± 1.07

3 (3–5)

*

50

Other tangible and intangible costs

6 (28.6)

5 (23.8)

10 (47.6)

0

0

3.80 ± 0.87

4 (5–3)

*

51

Pricing

Pricing by product manufacturers

5 (23.8)

8 (38.1)

8 (38.1)

0

0

3.85 ± 0.79

4 (3–4)

*

52

Pricing by an independent organization

4 (19)

7 (33.3)

7 (33.3)

3 (14.3)

0

3.57 ± 0.97

4 (3–4)

*

53

Economical pricing

11 (52.4)

7 (33.3)

2 (9.5)

1 (4.8)

0

4.33 ± 0.65

4 (4–5)

✓

54

Revenue making

Selling products

8 (38.1)

8 (38.1)

4 (19)

0

1 (4.8)

4.04 ± 1.02

4 (5–4)

✓

55

Selling data

4 (19)

7 (33.3)

7 (33.3)

2 (9.5)

1 (4.8)

3.52 ± 1.07

4 (3–4)

*

56

Receiving payments from product users

7 (33.3)

11 (52.4)

3 (14.3)

0

0

4.19 ± 0.67

4 (5–4)

✓

57

Revenue model

Revenue making strategies

10 (47.6)

9 (42.8)

1 (4.8)

0

1 (4.8)

4.28 ± 0.95

4 (4–4)

✓

58

Current and future revenue streams

6 (28.6)

11 (52.4)

3 (14.3)

0

1 (4.8)

4 ± 0.94

4 (5–4)

✓

59

Financial stability

14 (66.6)

6 (28.6)

1 (4.8)

0

0

4.61 ± 0.58

5 (5–4)

✓

60

Profitability

11 (52.4)

7 (33.3)

1 (4.8)

1 (4.8)

1 (4.8)

4.23 ± 1.09

5 (5–4)

✓

61

Telehealth business post-production services

Product evaluation

In-person feedback

7 (33.3)

8 (38.1)

4 (19)

1 (4.8)

1 (4.8)

3.90 ± 1.09

4 (5–3)

*

62

Electronic feedback

7 (33.3)

11 (52.4)

3 (14.3)

0

0

3.61 ± 1.11

4 (3–4)

✓

63

Research-based feedback

8 (38.1)

9 (42.8)

4 (19)

0

0

4.19 ± 0.74

4 (5–4)

✓

64

Responsibility of telehealth services

Full responsibility for providing telehealth services

12 (57.1)

8 (38.1)

0

0

1 (4.8)

4.47 ± 0.74

5 (5–4)

✓

65

Relative responsibility for providing telehealth services

3 (14.3)

10 (47.6)

7 (33.3)

1 (4.8)

0

4.04 ± 0.97

4 (4–5)

*

66

Product Protection

Patent registration

5 (23.8)

8 (38.1)

4 (19)

4 (19)

0

3.57 ± 1.24

4 (3–4)

*

67

Maintaining confidentiality in telehealth services

12 (57.1)

5 (23.8)

3 (14.3)

1 (4.8)

0

4.33 ± 0.91

5 (5–4)

✓

68

Official product registration

10 (47.6)

9 (42.8)

2 (9.5)

0

0

4.33 ± 0.66

4 (5–4)

✓

69

Receiving certificate of excellence

8 (38.1)

7 (33.3)

2 (9.5)

2 (9.5)

2 (9.5)

3.80 ± 1.32

4 (5–3)

*

70

Product marketing

Traditional marketing

14 (66.7)

4 (19)

3 (14.3)

0

0

4.52 ± 0.74

4 (5–4)

✓

71

Digital marketing

9 (42.8)

9 (42.8)

3 (14.3)

0

0

4.28 ± 0.71

4 (5–4)

✓

72

Marketing at scientific congresses and science and technology exhibitions

9 (42.8)

5 (23.8)

4 (19)

2 (9.5)

1 (4.8)

3.90 ± 1.22

4 (5–3)

*

73

Making contracts

Commercial contracts

11 (52.4)

9 (42.8)

1 (4.8)

0

0

4.47 ± 0.60

5 (5–4)

✓

74

Non-commercial contracts

4 (19)

9 (42.8)

5 (23.8)

2 (9.5)

1 (4.8)

3.61 ± 1.07

4 (3–4)

*

  1. Agreement ✓ No agreement *