Middle-aged and elderly users’ continuous usage intention of health maintenance-oriented WeChat official accounts: empirical study based on a hybrid model in China

Table 5 Structural parameter estimates

Hypothesized path	Standardized path coefficients	S.E.	C.R.	P
H1:PE → BI	0.383	0.052	7.298	< 0.001
H2:SI → BI	0.134	0.068	1.964	0.049
H3:HM → BI	0.502	0.071	7.053	< 0.001
H4:PHT → BI	− 0.065	0.033	− 1.938	0.05
H5:TA → BI	0.136	0.054	2.507	0.01
H6:TA → PE	0.579	0.044	13.073	< 0.001
H7:HL → PE	0.426	0.057	7.423	< 0.001

ISSN: 1472-6947