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Table 3 Correlations and discriminant validity

From: Middle-aged and elderly users’ continuous usage intention of health maintenance-oriented WeChat official accounts: empirical study based on a hybrid model in China

 

AVE

PHT

BI

TA

PE

HM

HL

SI

PHT

0.774

0.880a

      

BI

0.789

0.183

0.888a

     

TA

0.774

0.327

0.651

0.880a

    

PE

0.774

0.223

0.795

0.623

0.880a

   

HM

0.565

0.244

0.814

0.608

0.724

0.752a

  

HL

0.704

0.133

0.431

0.134

0.351

0.503

0.839a

 

SI

0.565

0.235

0.757

0.588

0.784

0.760

0.450

0.752a

  1. aSquare root of average variance extracted