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Table 3 Correlations and discriminant validity

From: Middle-aged and elderly users’ continuous usage intention of health maintenance-oriented WeChat official accounts: empirical study based on a hybrid model in China

  AVE PHT BI TA PE HM HL SI
PHT 0.774 0.880a       
BI 0.789 0.183 0.888a      
TA 0.774 0.327 0.651 0.880a     
PE 0.774 0.223 0.795 0.623 0.880a    
HM 0.565 0.244 0.814 0.608 0.724 0.752a   
HL 0.704 0.133 0.431 0.134 0.351 0.503 0.839a  
SI 0.565 0.235 0.757 0.588 0.784 0.760 0.450 0.752a
  1. aSquare root of average variance extracted