Criteria | Search engines | Total N = 216 | ||
---|---|---|---|---|
N = 85 | Yahoo N = 65 | Bing N = 66 | ||
Authority | 55 (58.8%) | 42 (64.6%) | 43 (65.2%) | 140 (64.8%) |
Complementarity | 67 (78.8%) | 52 (80.0%) | 49 (74.2%) | 168 (77.8%) |
Privacy | 79 (92.9%) | 64 (98.5%) | 61 (92.4%) | 204 (94.4%) |
Attribution | 73 (85.9%) | 59 (90.8%) | 58 (87.9%) | 190 (88.0%) |
Justifiability | 76 (89.4%) | 62 (95.4%) | 63 (95.5%) | 201 (93.1%) |
Transparency | 84 (98.9%) | 62 (95.4%) | 66 (100%) | 212 (98.1%) |
Financial disclosure | 70 (82.4%) | 52 (80.0%) | 57 (86.4%) | 179 (82.9%) |
Advertising policy | 61 (71.8%) | 42 (64.6%) | 45 (68.2%) | 148 (68.5%) |