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Authority
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Indicate the qualifications of the authors
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Complementarity
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Information should support, not replace, the doctor-patient relationship
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Privacy
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Respect the privacy and confidentiality of personal data submitted to the site by the visitor
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Attribution
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Cite the source(s) of published information, date medical and health pages
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Justifiability
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The site must back up claims relating to benefits and performance
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Financial disclosure
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Identify funding sources
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Advertising policy
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Clearly distinguish advertising from editorial content
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