| Baseline Dashboard | Fully-featured Low price | Fully-featured High price |
 | Search No, Only regional data visible | Search Yes, choose a hospital from a drop down list | Search Yes, choose a hospital from a drop down list |
 | Fixed graphs or pie charts | User can choose and change graphs | User can choose and change graphs |
 | Data resolution Show graphs and pie charts as well as comments even if there is only 1 comment for the chosen topic | Data resolution Show graphs and pie charts only if more than 6 responses, but show all comments | Data resolution Show graphs and pie charts only if more than 6 responses, but show all comments |
 | Language Technical, with a dictionary of terms | Language Lay, that is no jargon | Language Lay, that is no jargon |
 | Indicators displayed Fixed indicators of patient experience shown at the same time | Indicators display User can choose up to 6, out of 12 indicators of patient experience | Indicators display User can choose up to 6, out of 12 indicators of patient experience |
 | Filter Filter only by condition or illness (e.g. type of cancer) | Filter Filter data by gender AND age AND ethnicity AND condition/illness | Filter Filter data by gender AND age AND ethnicity AND condition/illness |
 | Staff role Do not filter by staff role | Staff role Filter comments by staff role | Staff role Filter comments by staff role |
 | Upload own data No | Upload own data Yes | Upload own data Yes |
 | Predictive intelligence No predictive intelligence capability | Predictive intelligence Predictive intelligence capability to inform and help plan capacity | Predictive intelligence Predictive intelligence capability to inform and help plan capacity |
 | Fee £250 | Fee £250 | Fee £1500 |
Prob. of purchase | 9% | 89% | 80.5% |
Prob. to decline purchase | 91% | 11% | 19.5% |