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Table 9 Four factors’ influences on the negative attitude

From: A study on users’ preference towards diabetes-related video clips on YouTube

 

Coefficient

Standard error

Z-value

P-value

Intercept

−7.711

0.202

−38.100

0.000*

Post period

−0.001

0.000

−5.062

0.000*

Presenter role (Reporter)

0.229

0.253

0.905

0.366

Presenter role (Journalist)

−1.412

0.713

−1.980

0.048*

Presenter role (Medical professional)

Presenter role (Parent)

0.002

0.476

0.004

0.996

Presenter role (Patient)

−0.040

0.248

−0.160

0.873

Presenter role (Others)

−0.588

0.267

−2.206

0.027*

Sign & symptom

−0.721

0.242

−2.979

0.003*

Nutrient

0.613

0.252

2.435

0.015*