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Table 8 Five factors’ influences on the negative attitude

From: A study on users’ preference towards diabetes-related video clips on YouTube

 

Coefficient

Standard error

Z-value

P-value

Intercept

−7.673

0.211

−36.344

0.000*

Post period

−0.001

0.000

−5.106

0.000*

Presenter role (Reporter)

0.281

0.257

1.095

0.274

Presenter role (Journalist)

−1.360

0.720

−1.889

0.059

Presenter role (Medical professional)

Presenter role (Parent)

0.069

0.476

0.146

0.884

Presenter role (Patient)

−0.040

0.249

−0.162

0.872

Presenter role (Others)

−0.569

0.269

−2.115

0.034*

Sign & Symptom

−0.759

0.248

−3.056

0.002*

Social & Culture

−0.176

0.264

− 0.668

0.504

Nutrient

0.570

0.259

2.201

0.028*