From: A study on users’ preference towards diabetes-related video clips on YouTube
Coefficient | Standard error | Z-value | P-value | |
---|---|---|---|---|
Intercept | −3.885 | 0.298 | −13.035 | 0.000* |
Media type (TV news) | 0.002 | 0.324 | 0.005 | 0.996 |
Media type (TV documentary) | −0.228 | 0.276 | −0.826 | 0.409 |
Media type (Interview) | 0.021 | 0.297 | 0.070 | 0.944 |
Media type (User-generated video) | 0.089 | 0.219 | 0.408 | 0.683 |
Media type (Public service announcement) | – | – | – | – |
Media type (Others) | −0.620 | 0.208 | −2.976 | 0.003* |
Presentation setting (Home) | – | – | – | – |
Presentation setting (Clinic) | 0.127 | 0.325 | 0.392 | 0.695 |
Presentation setting (Studio) | −0.471 | 0.314 | −1.497 | 0.134 |
Presentation setting (Outdoor) | −0.825 | 0.358 | −2.304 | 0.021* |
Presentation setting (Others) | −0.213 | 0.252 | −0.846 | 0.398 |
Post period | −0.001 | 0.000 | −11.155 | 0.000* |
Presenter role (Reporter) | 0.115 | 0.216 | 0.531 | 0.596 |
Presenter role (Journalist) | 1.081 | 0.427 | 2.534 | 0.011* |
Presenter role (Medical professional) | – | – | – | – |
Presenter role (Parent) | 0.710 | 0.421 | 1.686 | 0.092 |
Presenter role (Patient) | 0.801 | 0.225 | 3.557 | 0.000* |
Presenter role (Others) | 0.650 | 0.212 | 3.066 | 0.002* |
Presenters’ gender (Male) | −0.875 | 0.159 | −5.491 | 0.000* |
Presenters’ gender (Female) | – | – | – | – |
Presenters’ gender (Both) | 0.092 | 0.273 | 0.338 | 0.736 |
Presenters’ gender (Not identified) | −1.856 | 1.053 | −1.762 | 0.078 |
Presenters’ gender (None) | 0.097 | 0.289 | 0.337 | 0.736 |