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Table 6 Four factors’ influences on the positive attitude

From: A study on users’ preference towards diabetes-related video clips on YouTube

 

Coefficient

Standard error

Z-value

P-value

Intercept

−3.885

0.298

−13.035

0.000*

Media type (TV news)

0.002

0.324

0.005

0.996

Media type (TV documentary)

−0.228

0.276

−0.826

0.409

Media type (Interview)

0.021

0.297

0.070

0.944

Media type (User-generated video)

0.089

0.219

0.408

0.683

Media type (Public service announcement)

Media type (Others)

−0.620

0.208

−2.976

0.003*

Presentation setting (Home)

Presentation setting (Clinic)

0.127

0.325

0.392

0.695

Presentation setting (Studio)

−0.471

0.314

−1.497

0.134

Presentation setting (Outdoor)

−0.825

0.358

−2.304

0.021*

Presentation setting (Others)

−0.213

0.252

−0.846

0.398

Post period

−0.001

0.000

−11.155

0.000*

Presenter role (Reporter)

0.115

0.216

0.531

0.596

Presenter role (Journalist)

1.081

0.427

2.534

0.011*

Presenter role (Medical professional)

Presenter role (Parent)

0.710

0.421

1.686

0.092

Presenter role (Patient)

0.801

0.225

3.557

0.000*

Presenter role (Others)

0.650

0.212

3.066

0.002*

Presenters’ gender (Male)

−0.875

0.159

−5.491

0.000*

Presenters’ gender (Female)

Presenters’ gender (Both)

0.092

0.273

0.338

0.736

Presenters’ gender (Not identified)

−1.856

1.053

−1.762

0.078

Presenters’ gender (None)

0.097

0.289

0.337

0.736