Table 5 All factors’ influences on the positive attitude

Intercept

−3.475

0.362

−9.611

0.000*

Media type (TV news)

−0.055

0.328

−0.168

0.867

Media type (TV documentary)

−0.276

0.285

−0.969

0.333

Media type (Interview)

0.072

0.300

0.241

0.810

Media type (User-generated video)

−0.029

0.225

−0.131

0.896

Media type (Public service announcement)

–

–

–

–

Media type (Others)

−0.653

0.208

−3.141

0.002*

Presentation setting (Home)

–

–

–

–

Presentation setting (Clinic)

−0.093

0.335

−0.278

0.781

Presentation setting (Studio)

−0.519

0.314

−1.651

0.099

Presentation setting (Outdoor)

−0.944

0.363

−2.601

0.009*

Presentation setting (Others)

−0.339

0.258

−1.313

0.189

Post period

−0.001

0.000

−10.751

0.000*

Video duration

0.000

0.000

1.140

0.254

Presenter role (Reporter)

0.080

0.220

0.363

0.717

Presenter role (Journalist)

1.141

0.420

2.717

0.007*

Presenter role (Medical professional)

–

–

–

–

Presenter role (Parent)

0.395

0.464

0.851

0.395

Presenter role (Patient)

0.691

0.244

2.829

0.005*

Presenter role (Others)

0.770

0.219

3.509

0.000*

Presenters’ gender (Male)

−0.877

0.166

−5.285

0.000*

Presenters’ gender (Female)

–

–

–

–

Presenters’ gender (Both)

0.110

0.279

0.394

0.694

Presenters’ gender (Not identified)

−2.039

1.079

−1.889

0.059

Presenters’ gender (None)

0.227

0.294

0.774

0.439

Cause & pathophysiology

−0.108

0.252

−0.427

0.669

Sign & Symptom

−0.192

0.208

−0.923

0.356

Diagnosis & Test

0.353

0.339

1.041

0.298

Organ & Body Part

−0.273

0.382

−0.714

0.475

Complication & Related Disease

−0.449

0.285

−1.577

0.115

Medication

−0.476

0.366

−1.303

0.193

Treatment

−0.303

0.190

−1.600

0.109

Affect

0.025

0.287

0.086

0.932

Social & Culture

−0.299

0.243

−1.228

0.220

Lifestyle

−0.473

0.249

−1.898

0.058

Nutrient

−0.346

0.220

−1.572

0.116