From: A study on users’ preference towards diabetes-related video clips on YouTube
Variable | Levels |
---|---|
Presenter’s gender | Male, female, both, not identified, and none |
Presentation setting | Home, clinic, studio, outdoor, and others |
Presenter role | Reporter, journalist, medical professional, parent, patient, and others |
Media type | TV news, TV documentary, interview, user-generated video, public service announcement, and others |