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Table 3 Levels of the categorical variables

From: A study on users’ preference towards diabetes-related video clips on YouTube

Variable

Levels

Presenter’s gender

Male, female, both, not identified, and none

Presentation setting

Home, clinic, studio, outdoor, and others

Presenter role

Reporter, journalist, medical professional, parent, patient, and others

Media type

TV news, TV documentary, interview, user-generated video, public service announcement, and others