Table 2 Definitions of influencing factors
From: Consumers’ satisfaction factors mining and sentiment analysis of B2C online pharmacy reviews
Influencing factors | Definition |
|---|---|
Product factors | Stable product quality; Reliable product brand |
Staff factors | Service attitude and service quality of sales, customer service, and logistics staff |
Logistics factors | Dispatch speed; Transport speed; Logistics security; Logistics cost |
Price factors | Perceived prices; Competitive prices; Promotions |
Information factors | Comprehensive product information; Whether or not product matches product description |
System factors | Usability of website; Sound payment mechanism; Payment security |