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Table 2 Content creation for the identified constructs of the Health Belief Model and the application of selected concepts to structure and frame messages, an example

From: Development of a targeted client communication intervention to women using an electronic maternal and child health registry: a qualitative study

Targeted HBM constructs

Gaps and considerations

Source of information

Example phrases

Perceived Susceptibility

• Specifying risks to pregnancy

• Finding from part I

1 in 20 develop high blood pressure in pregnancy.

• Statistics

• Nudging concept

• Scaled intensity: more messages to those with risk-factors

• MAF

• Nudging concept

Perceived Severity

• Consequences to the baby and the women herself

• Findings from part I

This can affect the baby’s nutrition and growth. If not measured and managed, it can affect your health too.

• No mentioning of severe/grave consequences

• EAC and MAF

Perceived Benefits

• Guideline based available screening services at the PHCs

• Mapping: ANC guideline

We will measure your blood pressure and proteins in your urine that can be a sign of high blood pressure.

• Specifying beneficial test beforehand Personalization

• Findings from part I

• EAC

• Timed to the benefit

• MAF and EAC

  1. HBM Health Belief Model, MAF Model of Actionable Feedback, EAC Enhanced Active Choice