Targeted HBM constructs | Gaps and considerations | Source of information | Example phrases |
---|---|---|---|
Perceived Susceptibility | • Specifying risks to pregnancy | • Finding from part I | 1 in 20 develop high blood pressure in pregnancy. |
• Statistics | • Nudging concept | ||
• Scaled intensity: more messages to those with risk-factors | • MAF • Nudging concept | ||
Perceived Severity | • Consequences to the baby and the women herself | • Findings from part I | This can affect the baby’s nutrition and growth. If not measured and managed, it can affect your health too. |
• No mentioning of severe/grave consequences | • EAC and MAF | ||
Perceived Benefits | • Guideline based available screening services at the PHCs | • Mapping: ANC guideline | We will measure your blood pressure and proteins in your urine that can be a sign of high blood pressure. |
• Specifying beneficial test beforehand Personalization | • Findings from part I • EAC | ||
• Timed to the benefit | • MAF and EAC |