Table 5 Sample developer guidance: Australian advertising laws and global best practices [33]

Do the app’s promotional materials accurately reflect what the app provides?

Promotional materials that are deceptive or misleading are prohibited under the Australian Consumer Law.

Is the promotional material likely to be seen by an audience that includes children?

Advertising industry standards recommend that promotional material should not be offensive and should be age-appropriate

Are there any up-front or in-app charges associated with downloading or using the app?

The Australian Consumer Law states that you must be clear and transparent in your advertising about the cost of the app, including whether in-app purchases are required for full functionality.

Does downloading or usage of the app require extraordinary amounts of data?

You should provide information upfront about data usage.