|
User cluster
|
Share [%]
|
Average number clicks2
|
Average visit length [sec]2
|
Time betw. clicks [sec]3
|
Return visitors [%]
|
Viewed results [%]
|
Search steps/results1
|
Visit dur. Workday [%]
|
Working hours [%]
|
Desktop usage [%]
|
Access via [%]
|
|---|
|
Intensive Work Timers
|
19
|
15.2
|
693
|
45
|
29
|
100
|
0.45
|
100
|
100
|
100
|
100 search engine
|
|
Intensive Free Timers
|
17
|
16.4
|
731
|
46
|
13
|
100
|
0.42
|
43
|
0
|
100
|
100 search engine
|
|
Diagnosis Translator
|
13
|
5.7
|
182
|
32
|
19
|
-
|
-
|
100
|
100
|
100
|
100 search engine
|
|
Challenged Aborts
|
12
|
6.1
|
255
|
48
|
8
|
-
|
-
|
53
|
12
|
69
|
100 search engine
|
|
Patient Experts
|
9
|
16.7
|
851
|
54
|
24
|
100
|
0.33
|
63
|
12
|
66
|
100 direct
|
|
Curious
|
7
|
14.9
|
747
|
49
|
28
|
78
|
0.60
|
83
|
53
|
83
|
35 payer, 30 media
|
|
Professionals
|
7
|
15.9
|
884
|
53
|
56
|
100
|
0.32
|
100
|
100
|
100
|
100 direct
|
|
Results Mobiles
|
7
|
14.5
|
696
|
49
|
8
|
100
|
0.50
|
65
|
30
|
0
|
100 search engine
|
|
Explorers
|
4
|
13.4
|
571
|
47
|
14
|
72
|
0.67
|
77
|
48
|
80
|
100 health website
|
|
Other
|
5
|
6.5
|
456
|
72
|
40
| |
-
|
79
|
42
|
74
|
100 direct
|
|
Average User
|
100
|
12.7
|
596
|
47
|
22
|
68
|
0.42
|
76
|
51
|
83
|
67 search engine
|
- Clustering based on clickstream data and repeated sampling from data sample from 01/2015 – 05/2015 excluding bounce visits
- 1. Search steps required relative to number of results viewed; 2. all clicks or visit lengths in sec per user cluster/number of users in cluster (weighted average); 3. Calculated per session and then averaged for user cluster (simple, non-weighted average)
