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Table 1 Summary of participant demographics (N = 32)

From: Lost in the crowd? Using eye-tracking to investigate the effect of complexity on attribute non-attendance in discrete choice experiments

Female   24/32 (75 %)
Age mean 37.4 years
  median 32 years
  range 20–70 years
Born in Australia   17/32 (53 %)
Language spoken at home English 28/32 (88 %)
Government concession carda   10/32 (31 %)
Highest level of education High schoolb or vocational training 5/32 (16 %)
(Higher than 100 % due to rounding) Undergraduate degree 15/32 (47 %)
  Postgraduate degree 12/32 (38 %)
Full-time student   5/32 16 %
Current household incomec   
(Higher than 100 % due to rounding) <$50,000 7/32 (22 %)
  $50,000- < $100,000 13/32 (41 %)
  $100,000+ 12/32 (38 %)
Used vitamin last 12 months - selfd yes 24/32 (75 %)
Used vitamin last 12 months - dre yes 7/25 (22 %)
Used other CAM last 12 monthsf yes 18/32 (56 %)
  1. aIndicates the individual is eligible for low-income government assistance
  2. bYear 11 or 12 in the Australian system (final years) – no one reported a lower level
  3. cAustralian dollars, 2011 (before tax)
  4. dvitamin (self-selected) = taken a vitamin, mineral or herbal supplement not prescribed by a medical doctor in the past 12 months
  5. evitamin (prescribed) = taken a vitamin, mineral or herbal supplement prescribed by a medical doctor in the past 12 months
  6. fother CAM = used other complementary and alternative medicine products or therapies (here it includes Western herbal medicine; Chinese medicine; CAM practitioners, or indigenous or traditional folk therapies)