Fig. 1

Decision structure used in the illustrative case. Starting from the top, there is the decision goal (assessing value), that can be operationalized with four criteria. The relative importance of the criteria is indicated by the criterion weights and the plus or minus indicates if the criterion is to be maximized or minimized. The performance of the four decision alternatives at the bottom on the criteria is determined with performance scores. Note that for clarity only the arrows showing the performance scores for drug A are shown