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Table 1 Representation of the baseline and incremental information conditions of the decision experiment

From: Treatment decision-making and the form of risk communication: results of a factorial survey

Medication will reduce friend's risk of crippling bone disease. And ... Information given about heart disease risk
   None Risk is reduced by more than half Risk is reduced from 1 in 200 to1 in 500
Information given about breast cancer risk None 1 Baseline Condition 4 7
  Risk Doubles 2 5 8
  Risk increases from 1 in 10,000 to 2 in 10,000 3 6 9