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Table 2 Websites assessed with their rankings on the different google searches and website quality assessment (WQA) score

From: Generic medicines: an evaluation of the accuracy and accessibility of information available on the internet

  Website title Google SERP rankinga WQA score Flesch reading ease score Flesch Kinkaid grade level
IE / .com IE / .ie UK / .com UK / .co.uk US / .com CA / .com CA / .ca AU / .com AU/ .com.au
1 Generic drug - Wikipedia, the free encyclopedia 1 1 1 1 1 1 1 1 1 16 49.1 10.2
2 Generic Drugs: Know the Benefits and Differences of Generic Drugs – about.com 2 2 2 3 2 2   10 6 16 53.5 8
3 Generic drugs, Are They as Good as Brand Names? - MedicineNet.com 3 3 3 5 5 3   3 2 11 42.5 11.3
4 Understanding Generic Drugs 4 5 4 6 3 4   6 7 16 57.2 9
5 Branded and generic medicines 5 7 6 2   6    9 17 36.7 14.6
6 WHO | Generic Drugs 6 4 5 7   5   5 5 10 32.9 13.7
7 RxList – Facts About Generic Drugs 7 6    4    8   9 79.3 4.6
8 EGA - European Generic medicines Association 8 9   8       13 22.9 12
9 National Medicines Information Centre - Generic Prescribing   8         17 31 11.5
10 Generic Drugs - What are Generic Drugs?   10         15 25 17.1
11 GPhA - Generic Pharmaceutical Association    9   7 9     14 39.4 14.5
12 Generic / Brand Drug Name Table    10    10 3    10 48.6 10
13 Generic vs Brand Name Medicines     4       9 60 8
14 AIDS, Drug Prices and Generic Drugs     9 10      11 27 15
15 Canadian Generic Pharmaceutical Association        2    12 55.6 9.3
16 Generics Are The Same        (2)b    12 43.7 12.5
17 Generic Drugs In Canada: A Policy Paper        4    8 37.3 14
18 Benefiting from Generic Drug Competition in Canada: The Way Forward        7    11 54.4 7.7
19 Generic Drugs – The Same Medicine for Less Money         7   10 75.1 5.6
20 Generic Drugs         9   6 42 11.9
21 The Generic Medicines industry Association of Australia          3 13 24.4 12
22 Australian Prescriber: Frequently asked questions about generic medicines          4 15 22.2 12
23 Pricing of PBS Medicine - Medicare Australia          8 4 34.3 12
24 Questions and answers on generic medicines          10 10 32.9 12
  1. aAbbreviations used: IE Ireland, UK United Kingdom, US United States, CA Canada, AU Australia.
  2. bThis website “Generics Are The Same” was not a result in the original searches, but was directly linked to the Canadian Generic Pharmaceutical Association website, which was the second result returned in the google.ca search. As it is likely that a patient finding the first website would link into the second, it was added to this study and WQA assessed with the other websites found.