Does googling for preconception care result in information consistent with international guidelines: a comparison of information found by Italian women of childbearing age and health professionals

Table 1 List of search strings chosen by women of childbearing age and health professionals and the corresponding Google Adwords (Keywords Tool) search volumes

Search strings of women of childbearing age	Google Adwords Keyword Tool search volumes
Pregnancy	3350000
Mums	550000
Menstruation	550000
Ovulation	301000
Maternity	246000
To get pregnant	165000
Conception	135000
Fertile period	90500
Amniocentesis	49500
To have a baby	22200
Genetic diseases	8100
Check up before pregnancy	720
Search strings of health professionals	Google Adwords Keyword Tool search volumes
Toxoplasmosis	49500
Genetic diseases	8100
Preconception	1900
Folic acid before conception	1000
Check up before conception	480
Reproductive health	110
Pre-conception drugs	46
Pre-conception lifestyle	-*
Pre-conception obesity	-*
Pre-conception prevention	-*
Pre-conception chickenpox	-*
Pre-conception rubella	-*

*Key of Google Adwords (Keyword Tool) explaining dash: “The approximate 12-month average of the number of searches on Google for each keyword in the locations, languages, and devices that you selected. If you’ve selected multiple locations, a location that isn’t a country, or if we don’t have enough data, you’ll see this noted with a dash (−)” (28).

ISSN: 1472-6947